Sydney Sweeney's new Novig spot has drawn heavy criticism.

The Hollywood Reporter says critics describe the spot as sexualized and cite a setback for women in sports.

Some observers say the ad is proof that women in sports face disrespect.

An outgoing cast member from SNL also mocked the topless ad.

Separately, Barron's reports that prediction markets featuring Sweeney and LeBron James are rolling out a big NFL ad campaign.

Sweeney talked about the Novig partnership in a Complex interview focused on a new Just Sports effort.

The ad has been called tasteless and offensive.