Sydney Sweeney is drawing criticism over a new sports trading app ad from Novig with nude imagery. Critics say the provocative campaign sets back women in sports. The ad is now on display as a billboard in Times Square, and some coverage describes it as explicit. Sweeney was also criticised for an SNL sketch, and a fellow performer claimed she wanted breast jokes. In a separate development, old photos of Sweeney from 2011 have racked up millions of views. Novig is promoting a promo code with Fox Sports for NFL Sunday.