Stan Sport has obtained the English Premier League media rights in an A$800 million agreement. The Australian reported that Nine, the parent company, recorded an expensive blunder with the rights acquisition. The rights deal ensures the Premier League shown on Stan Sport.
Nine controls Stan Sport. This agreement is described as a huge gamble that the EPL can fuel subscriber growth for the streaming platform. The Australian labelled the move as an own goal, a term for a painful misstep.