Todd Snyder, a menswear creator, said Ryan Gosling was the initial famous customer to buy his clothing. Matt Bomer was also among the first celebrity buyers. Snyder talked about their early backing while marking the 15th anniversary for his label.

The anniversary includes the Spring 2027 collection and a capsule collection. Snyder made the comments about Gosling and Bomer in interviews tied to the milestone. He noted that the pair were early buyers of his menswear. The brand marked the occasion with new offerings.