ASOS app users in Australia and elsewhere received a alarming push notification on 6 October 2026, in what is being treated as a hack of the online fashion retailer. The message warned of a data breach and claimed personal data would be released.
Users reacted with alarm on social media, with outlets including News.com.au, Nine.com.au, the BBC, and the ABC reporting widespread concern. ASOS has yet to confirm the extent of the breach or how many customers had their data compromised.