Apple has unveiled its latest flagship phones. The iPhone 18 Pro and iPhone 18 Pro Max were the focus of the event. John Ternus hosted the keynote. They are the newest models in Apple's phone lineup. The Pro models feature a variable aperture camera. They also are powered by the A20 Pro chip.

First impressions are taking a close look at how the phones stack up against the Samsung Galaxy S26 Ultra. Reviewers are also sizing up the two Pro models. Apple also gave a preview of new Apple Watch models and AirPods 5. Apple shares cut their losses after the announcement.